Matías Scigliano

Creative Technologist · Web Design · Generative AI

Design to solve.
Create to make an impact.

I'm Matías Scigliano, Senior Creative Technologist and Multimedia Designer with over 10 years of experience in web design, UX/UI, branding, digital marketing and Generative AI.

My profile combines creativity, strategy and technology. Throughout my career I've developed visual identities, digital experiences, advertising campaigns and digital products for companies, agencies and entrepreneurs across different industries.

I specialize in integrating design, Generative AI and process automation to create solutions that improve communication, optimize workflows and generate real results.

10+
years of experience
100+
projects developed
AI + Design + Technology

PROFESSIONAL STACK

Technologies & tools

An ecosystem of design, development, AI and marketing to transform ideas into products, brands and digital experiences.

ChatGPTFigmaAstroWordPressShopifyTailwind CSSGA4MidjourneyClaudeVerceln8nMakeGoogle AdsMeta AdsReactTypeScript ChatGPTFigmaAstroWordPressShopifyTailwind CSSGA4MidjourneyClaudeVerceln8nMakeGoogle AdsMeta AdsReactTypeScript

Generative AI & Automation

Creation, optimization and automation of creative and productive flows.

ChatGPTClaudeCustom GPTsMidjourneyKling AIRunwayAdobe Fireflyn8nMakeAPIs

Design, Branding & UX/UI

Interface design, visual identity, prototypes and visual communication.

FigmaAdobe Creative CloudPhotoshopIllustratorAfter EffectsPremiere ProCanvaDesign SystemsWireframingPrototyping

Web Development & Ecommerce

Building sites, online stores and scalable digital experiences.

AstroReactTypeScriptTailwind CSSWordPressWooCommerceShopifyTiendanubeHTMLCSSJavaScriptVercel

Marketing, Analytics & Growth

Measurement, optimization and data-driven digital growth.

Google AdsMeta AdsGA4Google Tag ManagerSEOSEMCROEmail MarketingMailchimpBrevo

Over 10 years developing projects in web design, UX/UI, branding, digital marketing, Generative AI and technology.

Professional Experience

2016 — Today

Creative Technologist · Web Designer · Digital Consultant

Freelance Full time

I develop digital solutions for brands, companies and entrepreneurs combining web design, UX/UI, branding, Generative AI and automation. My work consists of turning ideas into digital experiences, websites and products that connect with people, optimize processes and generate concrete results.

Over the years I've participated in e-commerce, visual identity, digital marketing, web development and digital transformation projects for clients across different industries. This experience allowed me to build a cross-functional profile where creativity, technology and strategy work as one system.

2025 — 2026

Sr. Multimedia Designer · Art & Marketing Coordinator

American Ads Full time

I led comprehensive creative projects for advertising campaigns and OOH media, coordinating design, marketing and visual communication. I drove the incorporation of Generative AI into creative production processes, optimizing the generation of commercial mockups, presentations and content for top-tier brands.

I also participated in corporate branding projects, development of internal digital products and UX/UI experience definition for platforms focused on advertising media management.

2022 — 2023

Web UI/UX Designer

Drubu Full time

I designed digital experiences for fashion and lifestyle brands, developing wireframes, prototypes and user-centered visual systems. I participated in e-commerce and corporate sites working alongside development teams under agile methodologies.

The experience strengthened my vision on the relationship between design, usability and technology, allowing me to understand how UX decisions directly impact business results.

2015 — 2022

Database Analyst & Process Optimization

Universidad de Buenos Aires Full time

I managed and optimized databases, developing reports and processes aimed at improving information management. I participated in digitalization and internal process automation initiatives, combining analysis, technology and continuous improvement.

This stage consolidated a solid foundation of analytical thinking and problem solving that I later transferred to design, user experience and digital product development.

2016 — 2018

WordPress Web Developer

Agencia Desanda Part time

I developed corporate and commercial websites using WordPress, Divi and Elementor, participating in design, implementation and SEO optimization projects. I also managed hosting, migrations and technical configurations, strengthening my experience in web development and digital ecosystems.

It was a key stage to consolidate my knowledge in user experience, organic positioning and building result-oriented websites.

2015

Multimedia Designer

Trenders Full time

My first professional experience in design and digital communication. I participated in the creation of graphic and audiovisual content for brands such as Lollapalooza, Elite, Cachamate and Leble, developing pieces for social networks, digital campaigns and branding actions.

I worked alongside marketing and community management teams in planning and producing content, strengthening my knowledge in visual communication, brand identity and digital strategies.

Let's talk?

I'm always open to new challenges.

Whether to join a team, collaborate on a project or help develop an idea, I enjoy working where design, technology and creativity can make a real impact.

CONTACT ME →